The nostrum journey
From a single store in Madhya Pradesh to a national menswear brand, nostrum has grown with purpose. Recognised as the “Most Admired Brand” by CMAI, today we proudly partner with 1500+ retail partners across India.
In 2020, we took nostrum online, expanding our presence beyond physical stores to reach customers across the country. Our online journey operates under NOSTRUM ECOM VENTURES LLP, carrying forward the same commitment to quality, consistency, and craftsmanship in the digital space.
At nostrum, we don’t believe in shortcuts, fleeting trends, or garments that lose their shape after a few wears. Every piece is crafted with intention thoughtfully designed, rigorously tested, and engineered to deliver long-lasting comfort with elevated style.
Our fabrics are handpicked, our fits refined repeatedly, and our construction is built to stand the test of time. Designed for men who expect more than fast fashion.
We believe fashion isn’t one-size-fits-all. Our collections are inclusive, with sizes available up to 3XL, ensuring everyone finds their perfect fit.
Built by fashion addicts for fashion addicts — that’s the nostrum way.
MEET RAJ NAWANI
Raj Nawani isn’t just a founder he’s a fashion addict at heart who loves dressing up and bringing style to life. With over 25 years of experience in the fashion industry, he started nostrum back in 2008 as a denim manufacturing company with a small team of just 10 people, and today leads a growing nostrum family of 500+. For him it was never about the sales or numbers but to make premium, affordable fashion accessible to everyone.
MEET BALRAJ KALWANI
As Director at nostrum fashion, Balraj Kalwani has played a key role in shaping the company’s operational backbone and growth journey since 2010. He built strong systems across Operations, HR, Accounts, Purchase, Production and Sales, and led the expansion into Distribution and Marketing. Balraj built nostrum’s online business from the ground up and later transitioned its daily operations to the younger generation. He continues to guide the brand’s strategic growth while supporting its evolution into a multi-category fashion label.
